Despite the fact that B2B enterprises aim to sell their goods to other companies, B2B marketing is still based on interpersonal connections. Social media has always been used to foster the development of these connections, but last year, its significance increased. B2B marketers wanted a way to communicate with prospects and partners without attending physical events. They discovered that social media channels were the best way to accomplish this.

The new playground that connects all demographics is social media. It provides free access to such a large audience of potential clients for any product, which is every marketer's dream. I believe it's safe to assume that the majority of marketers currently utilize social media for work purposes.

Many small businesses make the mistake of thinking that social media is exclusively for the big guys with thousands of dollars to burn when they do this. Instead, social media platforms give small businesses a chance to expand and interact with a tight-knit community of both current and potential clients.