Be discovered locally, show off your stylists’ work, and turn attention into a fuller booking calendar.
At Franklin Marketing Co., we know that the hair salon industry is highly competitive, and standing out online is crucial to building a thriving salon business. Specializing in hair salon marketing, we’ve partnered with some of the best salons in the industry to help them reach new clients, rank at the top of local searches, and build stronger client relationships.
Whether you’re a new salon looking to make a name for yourself or an established salon aiming to capture more of your market, we provide everything you need to grow your brand, attract loyal clients, and increase bookings.
Franklin Marketing Co. is trusted by salons across the country because we understand what makes the salon industry unique. By tailoring our marketing services to the needs of hair salons, we focus on what matters most to your business—getting found, attracting clients, and keeping your calendar booked. From SEO and Google Map Pack optimization to social media and ad campaigns, we are experts in hair salon marketing that gets results.
If your salon needs help with SEO, digital ads, social media, or booking integrations through tools like Vagaro and CRM systems, Franklin Marketing Co. is here to ensure your marketing efforts work as hard as you do.
Our track record speaks for itself. We’ve helped salons like The Parlor Salon in Folsom, CA, and SJ Beauty Studio in Franklin, TN, consistently rank in the top three spots of Google’s Map Pack for their areas, gaining valuable visibility and maximizing their leads. Here’s how we can help your salon get the same results:
Ranking highly on Google and other search engines means more clients can find your salon when they’re searching for hair services. Our SEO for hair salons targets keywords your clients are searching for—like “hair salon near me,” “best hair salon in [Your Area],” or “salon color specialists”—ensuring your business ranks high where it matters most.
Did you know that most clients searching for local hair salons won’t look past the top three listings in the Google Map Pack? With our Google Map Pack optimization, we make sure your salon ranks in these top spots, helping you stand out in local search and capturing new leads with ease.
Social media is the heartbeat of a successful salon’s marketing strategy. We know how to create engaging, visually captivating content that highlights your stylists’ work, shares promotions, and communicates your brand’s unique personality. From Instagram and Facebook to TikTok, we’ll help you connect with your audience, increase your following, and generate leads.
Ready to reach more people in your target market? Our PPC campaigns are designed to maximize your ad budget and ensure you’re reaching the right clients. We create, manage, and optimize ads that drive bookings, attract new clients, and give your salon the boost it needs in a competitive market.
Managing your appointments and client relationships has never been easier. We’ll integrate Vagaro and other CRM systems to help streamline your scheduling, automate reminders, and capture client data, making it easy to stay organized and keep your salon running smoothly.
Two salon stories demonstrating how local visibility, social content, and a clear booking path work together.
The Parlor Salon, based in Folsom, CA, wanted to expand its reach and build a steady stream of new clients. By optimizing their SEO, building engaging social media campaigns, and enhancing their presence in Google’s Map Pack, we helped them achieve a number-one ranking in their market. Their increase in online visibility translated into a fully booked calendar, month after month.
Learn more about The Parlor Salon →SJ Beauty Studio, a boutique salon in Franklin, TN, came to us for help with salon marketing, wanting to highlight their high-end services and unique approach to beauty. Our targeted SEO and social media strategy helped them rank in the top Google searches for their area, putting their boutique salon at the forefront of local clients’ minds. With strong lead generation from our efforts, they consistently maintain high bookings and have grown their client base significantly.
Visit SJ Beauty Studio →Starting a new hair salon? Our team has experience helping new salons establish their brand, build an online presence, and connect with local clients. From setting up your social media profiles to implementing a custom SEO strategy, we’re here to help you lay a solid foundation for long-term success.
Whether you’re a new salon looking for effective marketing or an established salon wanting to capture more leads, Franklin Marketing Co. has the expertise to make it happen. We’re passionate about helping salons succeed, using our hair salon marketing expertise to connect you with new clients, increase brand loyalty, and keep your chairs full.
If you’re ready to see what effective, targeted marketing can do for your hair salon, let’s talk! Reach out today to start building a strategy that delivers real results. From SEO to social media and everything in between, Franklin Marketing Co. is here to help your salon stand out in a competitive market.
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